Global Marketing - 4353 Words

Module Handbook International Marketing Table of Contents 1. General 1 2. Overview of Module and Module Descriptor 1 3. Assessment Criteria and Marking Guidelines 3 3.1 Assessment Timetable 4 4. Schedule of Work / Topics 5 5. Communication 6 6. Support for Your Learning 7 6.1 Specific Support Materials for Module 8 7. Developing Good Academic Practice 10 8. Student Charter 12 9. Complaints and Appeals 12 10. Module Feedback from Previous Students 13 General General guidance and information on the university experience for all students can be found in the Student Handbook, which is available online via http://www.bradford.ac.uk/study/new-students/. Overview of Module and Module Descriptor This document outlines key†¦show more content†¦2. To develop skills in researching and analysing international marketing opportunities. 3. To gain an understanding of how to assess an organisations ability to enter and compete in international markets. Learning Teaching and Assessment Strategy: Lectures supported by practical examples from videos, case studies and guided reading. Formative feedback will support the development of knowledge through worked case studies. Personal skills will be enhanced by practical application work. Final assessment will require students to demonstrate the ability to apply and critique models in contemporary international marketing. Study Hours: Lectures: Seminars/Tutorials: Laboratory/Practical: | 12.006.00 | Directed Study: Other: Formal Exams: | 80.00.002.00 | Total: | 100.00 | Learning Outcomes 1. Knowledge amp; Understanding On successful completion of this module you will have developed an understanding of major issues related to international global marketing theory. 2. Subject-Specific Skills On successful completion of this module you will have developed skills in researching and analysing trends in global markets and in modern marketing practice. 3. Personal Transferable Skills On successful completion of this module you will have refined your team-working, analytical,Show MoreRelatedGlobal Marketing5709 Words   |  23 Pagesï » ¿ Global Marketing Plan Yve Franks MKT/562 Executive Summary Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti andRead MoreGlobal Marketing Of Starbucks : Marketing1571 Words   |  7 PagesGlobal Marketing of Starbucks The Starbucks brand was founded in 1971 in Seattle, when an English teacher Jerry Baldwin, a History teacher Zev Siegl, and a writer Gordon Bowker decided to open their own coffee shop. Now, Starbucks is the most successful coffee company in the world that serves coffee in 65 countries in more than 23000 stores. Among professional young adults, Starbucks is the brand of coffee shop that makes coffee-drinking experience unique because of its high-quality service. In theRead MoreGlobal Marketing2537 Words   |  11 PagesCritically analyse and evaluate the global macro environmental variables that are likely to have the most significant impact on your company. Introduction Fairmont Hotels and Resorts (Fairmont) is operating and competing in the hospitality industry, which has been affected vastly by the impact of global financial crisis, terrorist attacks, globalisation of the hospitality and tourism industry, the uncertainty surrounding the sovereign dept of some countries in EU, development of emerging marketsRead MoreGlobal Marketing Management1172 Words   |  5 PagesGlobal marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace, the different opportunities, and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the global marketplace as in the domestic marketRead MoreGlobal Strategy : Global Marketing927 Words   |  4 PagesGlobal strategy: Global strategy is considered as a detailed plan on how an organization or a firm can be successful marketing its products or services at global level to enhance business growth, and increase profit margin (Lynch, 2014). Organizations or firms will have many reasons why its imperial for the businesses to penetrate or enter global market, some of these reasons will include to increase profit margin, increase sales, expand the scope of the business at a global scale, and increase marketRead MoreThe Principles Of Global Marketing1632 Words   |  7 PagesThe principles of global marketing Introduction Global marketing, which is a theory about the worldwide merchandising strategy, establishes the basement of marketing. As globalization is combined with diverse cultures from the whole world, costumers have different demands which have to achieve by businesses. In addition, the strategy of global marketing is necessary for companies to develop new markets. This assignment will firstly explain what global marketing is. After that, it will confer strategyRead MoreGlobal Marketing Strategy2178 Words   |  9 Pagesthose which need to be customized. Japanese companies such as Sony and Matsushita have been quite successful in marketing standardized versions of their consumer electronics products. These companies had limited resources during their early days of globalization and identified features which were universally popular among customers across the world. Global economies of scale helped them to price their products competitively. At the same time, these companies laid great emphasis onRead MoreGlobal Marketing And For A Company Essay1999 Words   |  8 PagesAbstract To understand global marketing and for a company to be success on an international level it is important to look into various aspects of marketing. A company must do extensive research into the foreign country they are looking into entering to determine if their company and/or product(s) will be successful. A business must go through their current marketing mix and decide if it should make adjustments to their product, the price, the distribution method, and the promotional strategy toRead MoreMarketing in the Global Economy1844 Words   |  8 PagesMarketing in the Global Economy Marlene Garay AIU Online Abstract In today’s world of constant change and technological advancements, it is imperative that marketers stay up to date and ready to tackle and challenges. Companies are battling neck to neck in order to make sure the products they offer are available and in the consumers mind. Not only do they have to be concerned about the local target audience. Now the reach is worldwide and the target audience can be a eclectic mix of racesRead MoreGlobal Marketing Strategies1846 Words   |  8 PagesTwo opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market st andardized

Deforestation Is Infrastructure Expansion ( Geist Lambin...

There are many causes/factors to deforestation, which are largely associated with direct human influence. The first proximate cause to deforestation is infrastructure expansion (Geist Lambin, 2002, p. 144). This refers to transportation (roads), private and public markets, rural and urban settlements, and private and public services (water lines, oil exploitation, etc†¦) (Geist Lambin, 2002, p. 144). The next cause is agricultural expansion, which includes, large or small-scale cultivations, shifting cultivations (slash and burn), and, of course, cattle ranching. Wood extractions for industrial and domestic purposes are other proximate causes to this issue. These issues may be exacerbated by mismanagement of central governments, heavy political and economic pressures, widespread corruption, cronyism (appointing familiars to positions of authority), and illegal logging operations (Speth Haas, 2006, p. 30). Corruption and illegal extracting activities are especially problematic because they allow for further abuse and destruction to this environment. International development agencies and corporations, such as the World Bank, must also be looked as actors to this problem. They have contributed millions of dollars â€Å"into dams, highways, power development, and transmigration schemes† (Speth Haas, 2006, 31). These organizations encourage foreign investments to be taken place so as to expand extraction operations (Speth Haas, 2006, 31). The weakening of domesticShow MoreRelatedDeforestation Is A Global Issue2163 Words   |  9 PagesThe long-term removal of tree cover, deforestation, is a global issue that can be catastrophic if not resolved and is one of the most urgent of issues. Deforestation is a global issue, not only because it happens all around the world, in multiple countries but also because its causes are produced by globally-drive motives. Politically, Socially and Environmentally, deforestation is a global issue that delves deeply in almost all aspects of organism life. This essay will explore into the intr icacyRead MoreDeforestation And Global Climate Change2015 Words   |  9 PagesHuman development relies on deforestation as a method to reclaim land, to cultivate more farmlands, to sell forest products and to increase economic prosperity, but with serious consequences of environmental degradation and global climate change. The country of Nepal has an alarming rate of deforestation. Due to its geographical positioning, it is in a prime position to sequester a significant amount of carbon from our atmosphere with its forests. However, like much of South Asia, Nepal has lostRead MoreEnvironmental Degradation9511 Words   |  39 Pagesand when drier climate prevailed there occurred a loss of reptile diversity.Human activities like creating agricultural lands, lands for development of infrastructure and pollution results in collapse of the habitats .The form of habitat destruction which occurs in deserts is known as desertification,which occurs in forests are known as deforestation,wh ich occurs in coastal areas are known as coral reef degradation. More than 90 percent of the species which are no more are mainly because of habitat

Multicultural Education Free Essays

This article is a response to a journal entry of a young person view on Multicultural Education in America. This article will have some similarly views and also different view on the education of your young people that is shared with the person who wrote the journal entry. Multicultural Education Only in America can someone have a strong opinion about how we should all be like in there eyes, even when we talk the same, dress the same and live in American but that is as far as it goes. We will write a custom essay sample on Multicultural Education or any similar topic only for you Order Now Multicultural Education is unique in many ways and this type of education help build bridges that help young people excel in school and beyond. I agree that we do live in the same country, speak the language, eat the food, and do the entire thing Americans do. I also agree with is statement on the responsibility to teach to the best of there abilities to help students, as educators that it is our job to help student achieve success in school so they can be productive citizens. My assumption of this article is that the students has only seen one part of America and does not see that there are many different cultural and race that make education unique and that this make our students special. I disagree with many of the statement in the journal entry is that he is not concern with cultural or diversity. Every school around the country is divisive and each student is unique in their own special way, each student has different learning style and come from different ethic background. Cultural and Diversity One of the most important concept in teaching that the child come first not matter what cultural or diverse background they come from. As educators we ust focus our attention to the needs of the student because it they are not going to our school we as educators will not have the luxury of paying our bills, feeding our families and do the things we want to do. The focus of education need to reflect the needs of every student and cultural is another part of which this student is and by learning more about who they are we as educators will learn new ways to become effective teachers by listening to their needs. Every child is different and unique, they come many different cu ltural and different background and they each need special attention to how they learn. The diversity in education is also important because students learn better from teachers with similar language background and can relate to them in a special way. For example I can use my native language to explain a concept to my struggling students and make a connection using tools or strategies to help them understand the context. There are many example of how diversity the classroom breeds successes among students, and studies have shown that students learn well in small groups when they share their culture with one another. The important of preserving the cultural in education is very prevalent on the Navajo Nation, we have many different ways we are sharing our cultural with our native students through books, CDs, and many other ways that we share and teach them about the past and present ways of life. It is important to share your cultural with other people just so that they can learn from your people and create an understanding among people and how they live. This help reduces many misconception about different cultural and this help build a bridge of understanding between two people. Another good example of sharing our cultural at the beginning of each school year all new Anglo or African American teacher comes to our school district they experience a one week crash course on what life is like on the Navajo Reservation by having the spend several days and nights with a family in the remote desert of Arizona. They experience life with out electricity, running water and technology as well as share the experience of herding sheep or cattle, butching a sheep or farming crops. This experience for the young teacher is to show them what life is like for our young Navajo students. In Tucson, Arizona there is an elementary school does something similar with their teachers by allowing the new teachers to meet the families of their students at there home and spend sometime getting to know each other. This is helpful because the teacher become part of the family and the students relate better to the teacher, and the student is successful in with there education. There are many other example of how diversity and cultural is used in education to help student become successful in school. Cultural and diversity are interchangeable aspect of education and both complement one another, and can’t have one without the other one. Cultural aspect of education shape our mind and thinking beyond what is being taught at school and diversity is making the connection to who you are as a person drawing from experience and background. The importance of both cultural and diversity is to keep the past alive through stories and books, but to keep traditional alive for people come from different backgrounds and help build a bridge of understanding between two different people and this help the teachers to understand their students. In education the main focus is the students not matter what cultural or diverse background they come from we as educators should do our best to educate them, because they will be our future leaders of this great country called America. 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